There are four designated target areas in Kendo, each worth one point in a match. There are strikes to the head (men), the wrist (kote), the body (do) and a thrust to the throat (tsuki) -- scroll down for diagram. Competitors call their target in a strong voice (kiai) as they strike. Blows must be delivered with clarity and precision, using the outer third of the shinai. The referees look for good form, and a strong follow-through that leaves a player in a position to continue immediately with no letup of spirit. Unnecessary roughness or poor sportsmanship carries penalties.